Jimin oh
PI Firm Coaching

Private, 1:1 coaching for PI firm owners ready to grow.

Whether you’re just starting out or stuck below $1M in profit, I’ll help you build a scalable, high-profit firm — without the burnout.

Build a $6M PI Firm. Without Burnout

You don’t need to buy billboards, become a YouTube personality, or work 80-hour weeks to build a wildly successful personal injury firm.
In less than 5 years, I built a firm from scratch that now generates ~$6M in annual revenue and $2M + in profit — and I can show you exactly how I did it.

This isn’t a course. It’s not group coaching. It’s a private, 1:1 coaching from me tailored to you and your law firm. You’ll get systems that work, vendors I trust, scripts that convert, and a real strategy to help you scale profitably — without burning out.

Why Your PI Firm Feels Stuck, And What You Can Do About It

You’re doing great work for your clients, but not enough new cases are coming in.
Big firms dominate with huge ad budgets. Your marketing feels expensive and unpredictable.
You’ve tried hiring, but now you’re stuck answering questions and fixing mistakes. Delegating feels impossible.

If this sounds familiar, you’re not alone. Most small-firm PI lawyers hit this wall. That’s what this 1:1 coaching offers.
We’ll identify what’s holding you back and solve it — clearly, practically, and together.

If you’re stuck, it’s not your fault. But moving forward starts with getting the right help.

About the Coach

In 2019, I started my own PI firm at 31 years old. I had zero business background and no fancy connections. I had no idea how to market myself. But I made it work.

I converted almost every potential client who called. I reinvested almost everything back into the business. I made mistakes — and learned from everyone. Now I run a fully remote PI firm, signing 50–60 new cases each month, spend less than 1% of my revenue on marketing.

No fluff. No shortcuts. Just strong systems and relentless execution. That’s what I’ll teach you.

Client testimonials

"I’ve been practicing personal injury law for over 30 years, and I can confidently say every coaching session with Jimin was enlightening. The knowledge shared was practical, specific, and spot-on. On the very first day, I had my staff update our Yelp and Google profiles based on the advice I received, and immediately started applying her review strategies, and they worked."
Veteran PI Attorney
"One of the biggest breakthroughs was solving a process issue that had bottlenecked my firm for years. Thanks to the memo and categorization systems I learned from Jimin, our case management has become far more efficient. This coaching gave me clarity, direction, and immediate wins. I truly recommend talking to her — you’ll end up saving money and running a much more organized firm."
California PI Attorney

Why I Built This Coaching Program

I built this program because I genuinely love systems, operations, and strategy. Building a law firm from the ground up forced me to master operations — and I found that I’m not only good at it, I actually enjoy it.

This coaching program is my way of sharing that passion. I want to help other personal injury attorneys avoid the wasted time, money, and stress I went through, and give them a direct path to scalable success.

Who It’s For

This 1:1 coaching is built for:

If you’re tired of hitting a ceiling —
This coaching is for you.

Why This Coaching Is Different

Most coaching programs for lawyers are either run by marketers or general business coaches who’ve never built a PI firm. This one isn’t.
I’m still in the game — running my own high-growth firm and refining real systems every day.
What you’ll get from me is practical, proven, and completely customized to your firm. And because this is 1:1 coaching, everything we work on will be laser-focused on your specific goals, bottlenecks, and vision.

What You’ll Get

12 hours of 1:1 coaching. This coaching program is the complete blueprint I wish someone had handed me when I started. Together, we’ll work through every piece of the puzzle, including:

This is hands-on coaching. We’ll meet live for a total of 12 hours.
You won’t just get ideas, you’ll get implementation. I’ll hold you accountable and push you to execute. You’ll have weekly homework and clear action steps, so you will start seeing real results, more signed cases, before the coaching even ends.

Investment & Availability

The 1:1 coaching is currently offered at $50,000 for early clients.
If you run a PI firm, you already know: one good case can be worth $100K, $250K, even $1M+ This coaching is built to help you land more of those—consistently.

I’m giving you the exact systems I use to run a ~$6M+/year firm with over $2M/year in net profit—while working less than 5 hours a day. You’re not getting generic advice—you’re getting direct, hands-on guidance, templates, vendors, hiring workflows, marketing systems, and real-time execution.

$50,000 is a fraction of what most firms waste every year on underperforming staff, bad vendors, or bloated ad budgets.
And this price won’t last—after my first few clients, I’ll be raising rates. If you’re serious about scaling a high-profit PI firm, now is the time.

How It Works

Fill out a short application form

After your application is reviewed, I will reach out to you to schedule your free 30-minute call (Zoom or phone)

If we’re a good fit, we can get started right away.

Let’s Build Your Firm

You don’t need to be the most experienced attorney.  You don’t need to be loud or flashy. You just need to be ready to act.

Let’s build a firm that brings in millions — without demanding all of you to run it.
No fluff. No shortcuts. Just strong systems and relentless execution. That’s what I’ll teach you.